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You are here: Home / thinking / church history / What’s in a name? Branding and control

What’s in a name? Branding and control

September 7, 2011 by Bo Sanders 8 Comments

Over the past month we have been engaged in  a vibrant conversation here about the labels of Liberal, Evangelical, Progressive, and Emergent. Here is a set links for those wanting to get up to speed.  Liberal Masterclass pod – Nine Nations of Evangelicalism blog  - Progressive is not Liberal blog – Emergent TNT pod .

There have been two things that have come across my plate recently that have caused me to ask a second set of questions about the whole conversation. The first is a quote from the book “Postcolonialism” by Robert Young.

 As soon as any contemporary intellectual or political movement is established, arguments will always follow about its name. This is because naming involves important form of political power structures, as is clear from the ways in which feminism, queer theory and black studies have had to wrestle with the implications of the naming process. The drawback of any name that ends in an ‘ism’ is that it will be taken to imply a set of shared ideas, and a single, homogeneous ideology. Such a characterization will of necessity be a broad generalization, produced after the event. The practice is always far more diverse and heterogeneous… (p. 63)

The second was some push back I got from a friend who took exception to my assertion that people who self-identify as Emergent should have at least a cursory knowledge of emergence theory. I am concerned that emergent not simply be used to denote what we are not. It is not enough to use it as a marker for not being traditional, conservative, denominational, etc. It has to have a basis in some conceptual famework that in some way connects with what or how we see the movement/conversation actually operating. I think that it does.

My concern here is twofold.
A) That both Emergent (as a concept) and Evangelical (as a theological identifier) could become disconnected from the words that supply their titles/labels. I told my friend “if the emerging conversation has nothing to do with emergence theory , then it could have just as easily been called the Leopard church or Zebra conversation. it would have no identifying connection to that which it refers.”
B) I have a similar concern about Evangelical. I have said before I would like to see the term theologically tied to some historical markers. I use Bebbington’s 4 themes and then try to expand them a little bit for contemporary developments. What I do not want to see happen is for it to come to mean “Republican” or Religious Right or any predominately political de-marker.

I first heard of the emerging church from Eddie Gibbs before the founding of Emergent Village. He talked of the developments in Australia, New Zealand, South Africa and then England. I was under the impression that those participating in the conversation were taking their cue from and engaging the conceptual perspective of emergence thought.

Now, it might be right that the American manifestation was not rooted in emergence thought but only utilized the word as a label that could be branded and marketed. But that would be disappointing to find out … although there is one aspect that would actually make a lot more sense. It would explain why just over a decade into the conversation it seems for have lost some of its initial steam and continues to come under criticism for lacking real traction on the ground. Could it be that this is at least in part due to the lack of philisophical-theoretical basis in the very thought that it derives its name from?

A name is not just a name. It means something. It comes from somewhere. It denotes something. It can stand in contrast to or exclude other labels. It has the possibility to explain, inspire and even direct. Is it possible that at part of the loss of momentum in the Emerging conversation is a disconnection from its philosophical referent? Is it possible the contention over the label Evangelical is about control, but is being made possible by a lack of historical grounding?

I would love to hear your thoughts.

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Filed Under: church history, emergent, engaging, latest, post-something, thinking
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Da stand das Meer

Point taken about that difference (but then, isn't 'Evangelical Church' a tautology if the two words are really held to their authentic sense, which of course has nothing to do with denominational or other labels?). In the case of 'Emergence', the label actually strikes me as far less interesting than the deeper concept and its implications; if we're looking for philosophical and historical roots for that, it's perhaps worth noting an intriguing and significant Catholic precedent in Karl Rahner's notion of 'self-transcendence' back in the 1960s. By this I mean the idea that divine action is expressed in the immanent processes of the world in a 'bottom-up' way without being reducible to them. There is still a place for 'top-down' causality in that God is the ground of the dynamism of those processes which generate a radical newness that is more than the sum of its parts. In this way Rahner sees Jesus Christ as the crowning point of 'bottom-up' evolutionary process (that goes back to Irenaeus and Paul of the captivity Epistles) but yet wholly unique. If John Haught hasn't been a guest on the podcast (I imagine he should be pretty familiar with Claremont), he's someone who talks brilliantly about this. Rahner's balance between 'bottom-up' and 'top-down' to me seems almost identical to the logic of 'emergence' in the scientific sense. It also resonates with what I am picking up from the words of people like Richard Rohr and lots of people on my side of the Atlantic, i.e. that many people coming to the same conclusions independently and spontaneously (i.e. 'bubbling up' in bottom-up fashion) which can only be explained in terms of the workings of the Divine 'lure' of the Spirit drawing us like iron filings apparently chaotically but inexorably towards the magnet of God's future. Rahner's evolutionary Christology bore a similar relation to scientific thought (via Teilhard de Chardin) that Emergent church thinkers bear to scientific emergence, which is both interesting and promising, as the fruit of that can be seen in the work of Vatican II with its seismic shift towards a 'bottom-up' ecclesiology. It's not too far-fetched to call that 'emergent' in the sense that the work of the Second Vatican Council to a large extent happened spontaneously, collectively and in a way that nobody could have predicted beforehand. The key intuition of 'emergence' is that this kind of group dynamic is not just a question of sociology, but in some respects mirrors and embodies the very nature of divine action at a fundamental level. This strikes me as intensely hopeful if we can truly think theologically without allowing ourselves to be distracted by current bickering at a superficial level about labels, Rob Bell etc. etc. If as we sense the Spirit is indeed somehow mysteriously active in the current ferment of emergent thought - or whatever you want to call it - across the denominational spectrum and throughout the world then let us expect and pray for the unexpected!

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Da stand das Meer

Bo, I agree that the point about the organic link between 'emergence' as a scientific theory and 'emergent' when applied in a church context is surely an important one, as it seems to me that this is precisely what makes it more than just a fashionable label. In its strong form it's a metaphysical claim that the bottom-up notion of power we find in the Gospels - as Joerg Rieger pointed out so powerfully in the latest podcast - and the ecclesiology that follows it are aligned 'with the grain of the universe' (to use a title of Hauerwas in a context of which he might or might not approve). I don't necessary agree with everything that Alan Hirsch says in 'Forgotten Ways', but in that book he does an excellent job of making the connection explicit between what we are discovering about the nature of reality through science and a re-discovery of the New Testament's metaphors for the church as a living organism. This is where the contribution of folks like Philip Clayton and what I would term the 'scientific wing' of emergence to the discussion is so important, as there is a need to show that the word has real philosophical/theological traction and isn't simply to be dismissed as a passing trend. Does this make any sense?

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Deacon Bo

That was great. and THANK YOU for chiming in. In defense of my friend, he was trying to say that Emergence does not play the same central role in the emerging church that the Gospel (Evangel) does in the Evangelical church. And that is a good point. of course, that was not my focus in the TNT (Haeurwas) podcast - but I have attempted to be more aware of that distinction in this post. and p.s. God Bless Philip Clayton! we need his voice and insights for the integration of faith and science.

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Gil George

The problem goes beyond label to language. The language itself is changing, so that what was conservative 150 years ago is liberal today. That Evangelical has come to mean Fundamentalist. While I agree that the fight over power is aided by the lack of connection or understanding of the history of the movement, I think that the word Evangelical lost its prior meanings during the televangelist/"Moral" majority era. The word was systematically divorced from previous meanings and imbued with the new distortion that we deal with today.I don't think it was done from ignorance, but was a calculated campaign with a political agenda.

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Deacon Bo

Gil, if what you are saying it true, I am not very happy. This can not be a problem of simple language migration. (I hope!) As a theologian I really want to establish and explore both historical and theological frameworks that A) facilitate understanding and B) express actual practices and movements. -Bo p.s are you sure that you got the 150 year thing right? Don't you mean that what we called Liberal is today conservative? ;)

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Travis Mamone

Me, I've pretty much given up on labels. Once you give yourself a label, you automatically put a limit on what you can and cannot do, depending on what fits into your label. I don't know about you, but I like to think I'm a bit more complex than any label can attempt to pin me down. Although if I was forced to label myself, I guess "progressive Lutheran" is the closest thing I can come up with.

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Deacon Bo

Travis, two things 1) thank God for progressive Lutherans! 2) don't you think that if a label does exist, that it should in some way refer to that from which it gets its name ?

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Trackbacks

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    March 3, 2012 at 10:03 am

    [...] part of the the Lussane gathering of young leaders in Malaysia. I was very vocal last summer that Evangelical is not only a political term but has deep theological implications and is inherently and historically theological (I used Bebbington’s 4 indicators) .  But there [...]

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